Brianna White

Mar 25, 2020
There is a great deal of understandable concern right now in creative fields about the impact recent advances in artificial intelligence (AI) will have on jobs and on creativity in general. 
After using Midjourney to generate a cover image for a story about Alex Jones in The Atlantic, Charlie Warzel apologized to the art community and vowed never to use AI generation tools again. In his apology, Warzel said that creating the image was so easy and the result so good that he had failed to appropriately think through the ramifications.
While noble, the sentiment of the apology only proves the concern.
Pledging not to use helpful and available technology does not seem like a sustainable defense in the face of change, as it wasn’t in the face of earlier technological advances like the printing press, mechanized agricultural equipment or even the original “computer.” 
We are living through a bending in the curve of AI advancement, with things long viewed as next to impossible being accomplished on a seemingly weekly basis. There is a great saying in the AI world: People mistakenly believe AI is going to steal their job. It won’t. But someone who uses it better than they do will. 
This will prove true in the advertising world as well.
A new wave of creative potential for generative AI
Open-source neural nets like OpenAI’s Whisper have advanced speech-to-text transcription models to the point where they are nearly perfect, even amidst thick accents, speed-talking and noisy backgrounds.
In visual generative AI, in just a few months DALL·E 2 improved so dramatically from DALL·E that anyone can now generate stunning, original imagery from truly any text prompt. And Midjourney built AI generation into a Discord bot, a clever UI move that instantly made AI-based creativity communal, thus making learning how to use it easy and fun. 
Continue reading:
  • Like
Reactions: Brianna White