Brianna White

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Jul 30, 2019
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Science fiction depicted artificial intelligence (AI) as robots that mimic how humans think and act. Some even portrayed AI as violent machines that aimed to destroy the world. However, as time and technology progressed, the world got a clearer view of how AI works. Fortunately, they’re not as horrifying as portrayed in popular sci-fi movies.
AI has become more common than many think. It’s present in almost every gadget, program, and online platform, serving various purposes for every individual and business. Additionally, studies estimate that by 2028, the global AI market could surpass 107.5 billion US dollars.
Keep reading below to learn more about artificial intelligence and the role it plays, particularly in digital marketing.
What is Artificial Intelligence?
AI refers to machines or systems designed to simulate human intelligence and act to achieve their programmed goals. Generally, AI analyzes data and looks for patterns to make predictions and decisions without human intervention. That means AI-based technology is more independent and does complex or repetitive tasks.  AI is integrated into everything, even in password management tools such as magic link.
Today, there are six major branches of artificial intelligence. These are:
Continue reading: https://startup.info/the-role-of-artificial-intelligence-in-your-digital-marketing-strategy/
 

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