Brianna White

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Jul 30, 2019
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Digital marketing has become much more competitive and less profitable in recent years. In the past, traditional forms of advertising revenue could sustain struggling companies or agencies; however, this is no longer the case. As a result, many entrepreneurs are turning to new trends such as cryptocurrency and blockchain to get their startups off the ground. Despite these advantages, many marketers believe that digital marketing practices have not kept up with the times and have failed to bring in enough business for startups. As a result, digital marketing agencies will have to change their marketing strategies and make use of new technology if they are going to be more successful. 
Cryptocurrency is a type of digital currency that is created and stored electronically in a distributed ledger with no central bank. These currencies use cryptography for security, making them difficult to counterfeit. Every cryptocurrency makes use of blockchain technology which not only increases safety but also transparency for users. Rather than relying on traditional banking methods, blockchain allows every transaction to be visible to anyone who has downloaded the specific software.
What Are Cryptocurrencies?
Although the definition of cryptocurrency is still being debated, this type of digital money has several key characteristics that separate it from traditional currency. There is no central bank to issue new currency. Cryptocurrencies are created by computer code rather than by a government or central bank. The decentralized nature of cryptocurrency means that there is no bank or organization securing the money for you. Lenders do not take part in any cryptocurrency transactions, and borrowers do not need to go through a credit check or provide proof of identification.
Continue reading: https://urbanmatter.com/the-impact-of-cryptocurrency-on-digital-marketing/
 

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