SMS marketing has been a potent tool for marketers for many years. However, the introduction of generative AI has transformed SMS marketing, making it more personalized and conversational. Lubomir Kozak, CEO of BulkGate, shares tips with marketers on leveraging AI to boost their SMS marketing campaign.
In the fast-paced world of digital marketing, businesses are always looking for inventive methods to engage with their customers. SMS marketing has proven to be an effective channel for driving engagement and conversions, with impressive statistics such as a 98% open rate and a 45% click-through rateOpens a new window .
As we transition into a future dominated by AI, marketers must stay at the forefront of innovation and explore the potential advantages of incorporating AI into their SMS marketing initiatives. AI-driven SMS marketing leverages artificial intelligence to analyze customer data, optimize message timing, and create more personalized, engaging content, ultimately enhancing customer experiences and driving higher conversion rates.
1.Personalization Through Machine Learning
Personalization is key to successful SMS marketing campaigns. According to a McKinsey studyOpens a new window , personalization in marketing can deliver five to eight times the ROI on marketing spend and can lift sales by 10% or more.
AI-driven platforms can analyze customer data to create highly targeted and personalized messages that resonate with individual recipients. Using machine learning algorithms, these platforms can continuously improve their targeting and personalization capabilities.
For example, an AI-driven SMS marketing campaign might analyze customers’ purchasing histories and tailor promotional messages to offer relevant products, discounts, or upsell opportunities. This could involve sending personalized discount codes for a customer’s favorite product category or offering complementary products based on previous purchases.
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