OpenAI’s ChatGPT has been dominating the online conversation in recent weeks. Everyone seems to be putting the tech to the test with requests for written term papers, full-on TV scripts, fan fiction and more. And in many cases, the results have not disappointed. The possibilities seem endless.
ChatGPT (generative pre-trained transformer) seeks to generate human-like responses using a neural network-based model. In other words, ChatGPT was trained on massive amounts of human data from the internet to better understand and re-create human dialogue.
With artificial intelligence (AI) tools like this in the fold, marketers will have yet another tool in their arsenal to help scale content production in a way that was never imaginable.
Here are a few ways marketing teams can leverage the power of language AI technology:
Increase content velocity.Anyone who has worked in content marketing or social media understands that one of the main struggles these professionals face is keeping content flowing. Not only are teams operating in an always-on environment, but they also have to explore new ways to package content so that it fits the medium it will live on. Believe it or not, a lot of manpower goes into that one post users scroll past in half a second.
Having the ability to get assistance via AI to generate copy for posts could be a godsend to teams that are already stretched to their max capacity. With this technology, marketers can easily generate ad copy variations for testing, plan content calendars far out in advance and use the newly earned time to invest in other areas where AI can’t lend a helping hand.
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