Brianna White

Staff member
Mar 25, 2020
In the early years of the 21st century, there were significant concerns about robots replacing humans in the workforce. Although the protest remains unsettled, it was more terrifying then than now, mostly because the concept of robotics wasn’t very clear.
The International Organization of Standardization didn’t help when it defined a robot as an “automatically controlled, reprogrammable manipulator.” By that definition, an ATM is a robot, and bank tellers were in serious trouble. At least, they thought they were.
As we familiarized ourselves with artificial intelligence (AI), we began to understand that actual robots are analytical brainchildren with the ability to make sense of available data and influence decisions accordingly. It turns out that marketers are harnessing this analytical superpower far more than banks could ever use ATMs.
By 2028, the AI marketing industry could be worth over $100 billion, thanks to digital advertising giants (like Google and Meta) making AI marketing accessible to everyone. For this reason, many have resolved that the outdoor marketing components are too traditional to be effective.
Well, that’s not true. Like almost every part of our lives, AI is transforming out-of-home advertising. Now, it could be a more efficient alternative for small businesses, especially brick-and-mortar companies. How?
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