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3 Keys to Producing Standout Virtual Events in 2021

  • 1 yr ago

With no clear end in sight to the Covid-19 pandemic, hybrid physical-digital events appear here to stay. But event marketers have faced their share of challenges producing virtual events for the past 10 months. From figuring out how to effectively facilitate networking opportunities to offering as much interaction as possible for remote attendees, event brands are still in uncharted waters. 

The big question they’re trying to answer: How can marketers continue to create experiences that bring their audiences out of the inevitable virtual event fatigue?

Roberto Ortiz, co-founder and CEO of virtual event platform Welcome Inc., broke down three ways to keep digital gatherings engaging at Adweek’s Outlook 2021: The Year In Marketing and Media event. Here’s what marketers should keep in mind as they continue to invest in virtual experiences. 

Designing for your brand leads to connection

When designing a virtual event, Ortiz said marketers should always ask themselves how to virtually bring their brand to life and give attendees an opportunity to “feel your brand.”

“What energy are you presenting from a brand perspective? Is your brand visible within the space?” Ortiz said. “People will be coming to experience your brand. By virtue of showing up, your attendees already have a connection.”

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