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How is artificial intelligence changing email marketing?

  • 1 mth ago

During the previous decade, emails evolved into much more than just text communications. It is safe to say that Email has unquestionably changed the way we communicate. Email marketing has made it easier for marketers to reach out to potential customers on a large scale.

We now pay attention to pre-header content, tone, word arrangement, hierarchical graphic organization, hero photos, gifs, and external linking options, all of which have the potential to elevate an email marketing campaign.

According to Statista, the global number of email users will surpass 3.8 billion by the end of the year. This represents a 100 million increase over 2017, expected to exceed 4.2 billion by 2022.

With the popularity of smartphones and social media, new digital developments will only help email marketing grow and become a more optimized, visible advertising option.

AI and Email marketing

Marketers each have preferred strategies and tools that work best for their brand. However, when it comes to email marketing, everyone always talks about the same things. So, what's new, you might ask? We call it artificial intelligence.

Without a doubt, AI is an enthralling force in our daily lives. Automation technology is being adopted by nearly every industry today because it reduces costs and simplifies complex processes.

Even in email marketing, signs of AI and machine-learning-powered solutions are quite visible. That is because AI can help you improve and streamline your email marketing campaigns

In email marketing, artificial intelligence (AI) is used to sculpt campaigns, influence textual content and copy, and ensure that every message is customized for the reader.

Artificial intelligence assists you in identifying relevant data and ignoring irrelevant data. You can modify and analyze data for programming and reprogramming based on AI experimentation and extracted information.

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