Brianna White

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Jul 30, 2019
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All companies have competition. It could be for market share, investors, or other key resources, but talent is one of the most significant. Top-tiered talent is a key differentiator that can make or break a business. The best employees will design better products, provide superior service, close more and bigger deals, or develop strategies that can help a company not only survive but thrive in both good times or difficult times.
To retain, attract or motivate key people, many companies offer non-cash incentives like stock options. While these traditional equity incentives are still critical parts of the recruitment and retention process, technology continually introduces change. Now, a small, but growing number of forward-thinking companies have started using cryptocurrency and digital assets as part of their incentive and compensation packages.
For employees of digital assets and blockchain companies, this could see them getting paid in tokens instead of cash. Many tokens have a liquidity advantage over equity awards. As long as there are no restrictions on the property and a marketplace (i.e., an exchange) exists with sufficient trading volume, the tokens can potentially be sold quickly as compared to a potential long-time horizon for private company equity awards.
Continue reading: https://www.benefitspro.com/2021/11/15/why-crypto-might-be-the-next-big-thing-in-compensation/
 

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