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Whatever Happened to Your Company's Pre-Pandemic Plans?

  • 1 yr ago

When planning your organization’s strategy for 2020, chances are you didn’t factor in the impact of a worldwide pandemic. Instead, you decided on the timing and marketing campaigns around new product releases as well as how to improve customer and employee experiences.

Then, COVID-19 happened, and you had to shift your priorities to focus on serving the immediate needs of your customers and your employees while ensuring everyone’s safety. Your carefully crafted plans were put on hold in the wake of the pandemic.

One question to consider is whether or not those strategic directions remain relevant and still make sense both during the pandemic and then in a post-pandemic world. After all, many of your employees will have become accustomed to and may prefer to continue working remotely, while your customers may have changed their buying patterns and preferred engagement channels for good.

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