The Future of AI and Content Marketing
Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well?
AR and marketing automation has transformed digital marketing processes for good. As far as content marketing is concerned, AR helps you gain a competitive advantage in the saturated digital marketing landscape. With various tools and technologies, marketers can automate time-consuming tasks and focus more on the creative aspects of content marketing.
Today, marketers can successfully transcribe their content in various formats. Some advanced solutions based on NLP can write articles on their own. AR and machine learning help you learn more about customers and build lasting relationships with them. According to a report by Salesforce, high-performing marketing teams are at least two times more likely to use AI in their marketing campaigns than underperformers.
Let us now look at how we can implement AI in content marketing and the benefits of AI in the marketing field.
AI in Content Marketing
Content marketing has evolved since its inception. According to the latest statistics, approximately 2.5 quintillion bytes of data are created every day. With the rise of social media and IoT devices, this number is expected to rise further. To gain a competitive advantage, you need to stay on top of these changes. This is where artificial intelligence meets content marketing.
The role of AI in boosting content marketing varies from collecting and analyzing huge amounts of data to personalizing user experiences and more.
Some of the major benefits include:
Creating automated content
Giants like Yahoo and Fox are using bots to create content. It is due to AI they can cover the latest updates and news so fast. Artificial Intelligence offers content marketers opportunities to focus on challenging tasks without hindering publishing consistency.