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Changing Perceptions: Emerging Technology Is More Affordable, Available to All

It wasn’t that long ago that emerging technologies such as artificial intelligence (AI), blockchain, and internet of things were considered too expensive, too complex, too much for small businesses to consider. But COVID-19, continued innovation, and changing business models now have all but eliminated any barriers to entry, leaving SMBs—and the solution providers serving them—with plenty of opportunity.

In fact, now’s the time for solution providers—and any tech company, frankly—to start learning how the technologies can be integrated into current offerings and how they can solve customers’ real-world business problems, according to Maddy Martin, head of growth and education at, and Dan Scott, innovation and systems director at Complete I.T., during a recent session at CompTIA’s 2020 EMEA Member & Partner Conference online.

If they haven’t done so yet, companies should create a cultural pillar so to speak around being open to new technology, said Martin. “Say, ‘I’m going to carve out time for the exploration and understanding of it so that when the times comes, I’m prepared, and I know what’s a year or two down the road.’”

Added Scott, it’s similar to looking at a house that hasn’t been built yet. You’re not buying what it looks like today, you’re imaging what it’s going to look like and what it will do for you.

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