Genesis 3,281 drone show in Shanghai launch sets world record
After a first few awkward and ill-fated attempts, drone shows have become a bit more common these days, at least for companies and organizations that can afford to deploy as many drones possible to create a captivating nighttime show. If you thought Intel’s 1,218 drones in the 2018 Winter Olympics was already breath-taking, then the more than 3,000 drones that lit up central Shanghai might be even more enchanting, courtesy of Hyundai’s luxury marque Genesis.
You might be wondering why a car maker would use a drone-based stunt to mark its launch in the Chinese market. True, cars and drones share some common elements but they’re more like distant cousins than siblings. It all boils down to messaging, however, and Genesis’ particular message is that its DNA, represented by the double helix that the drones formed at one point, is one defined by daring and audacity.