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7 Predictions For Marketing Technology In 2022

  • 4 mths ago

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant: AI, the power of story and content in video and audio, metaverse technologies like VR and AR, web3 technologies like crypto and blockchain, and environmental, social, and corporate responsibility.

Plus the continued evolution of marketing fortresses like Facebook, Reddit, TikTok, Google, and Twitter.

Marketing 2022 predictions: most important technologies, topics, or spaces.

I recently asked 463 marketing technologists: what are the most important technologies or topics for 2022. The result was an avalanche of insight including 616 distinct predictions which I’ve synthesized into seven main themes for marketing technology. (Full disclosure: this was for a consulting client, Singular.) Together they outline major storylines, opportunities, and potential pitfalls for brands in the coming year.

Seven predictions for marketing technology in 2022:

  1. Privacy
  2. Story (video/audio)
  3. AI
  4. Metaverse
  5. Web3
  6. ESG
  7. Marketing fortress

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