Triggering marketing impact through Artificial Intelligence

• Artificial Intelligence has the capacity to significantly enhance the power of marketing and marketers across the world are opening up to the possibilities AI presents to them in engaging better with consumers, while also improving customer experience.
• Sarin Menoky, Lead - Thought Leadership Marketing, Infosys BPM writes about the opportunities that AI presents for marketers and what the future looks like.

Marketing is a sector that has among the most to gain from artificial intelligence (AI). At its core, the purpose of marketing is to understand customer requirements, map them to relevant products and services, and persuade people to buy. AI has the capacity to significantly enhance the power of marketing. A 2018 McKinsey study of over 400 use cases involving advanced AI techniques, found that marketing was the function where AI had the most significant potential. And as per a Salesforce report, from 2018 to 2020, adoption of AI by marketers saw a whopping 186% increase.
What can AI do for marketing? AI-driven marketing uses technology to improve customer experience. AI collects large and diverse amounts of data on customer sentiment, transactions, journeys, and everything in between, and uses that to build machine learning and predictive algorithms on customer behavior. The goal is to develop customer acquisition and retention strategies, and to generate personalized content, recommendations, and communications. AI promises accurate, rapid, adaptive, and human-like decisions that will help save costs, increase revenue, and improve customer satisfaction and experience.
Continue reading: https://www.businessinsider.in/advertising/brands/article/triggering-marketing-impact-through-artificial-intelligence/articleshow/88334160.cms