How Communicators Can Help Address Ethical AI Risks

Ethical AI is one of the most important topics in the technology industry today, with as many approaches to tackling it as there are people weighing in on the challenges and solutions. This means marketing and communications specialists must be aware of the most prominent ethical risks and concerns that arise throughout the development and deployment lifecycle, as well as the opportunity to champion the right culture and brand to produce ethical and responsible AI that works for everyone.

Fortunately, as communications specialists, we can work cross-functionally to evaluate AI-powered products or services, determine if they have ethical risks and champion actions to manage them. 

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