The lawn and garden market is projected to reach $26.3 billion by 2020, according to Allied Market Research. Gardening can lift your spirits and help make you feel peaceful and content. Yet, something good for you mentally isn't necessarily good for the environment. The non-organic chemicals in pesticides, herbicides, and fertilizers can be toxic to the environment.
Through her capital and deal flow pipeline for early-stage female tech founders, Vinetta Project, Vanessa Dawson started working with consumer packaged goods (CPG) corporations like P&G. Because smaller CPG brands are often better able to address millennial and generation Z consumer demands, established companies are accelerating investment in emerging brands.
Farmers and researchers have been developing sustainable ingredients in pesticides, herbicides, and fertilizers. Dawson saw using sustainable ingredients as an opportunity and launched Arber on Earth Day 2021.
Dawson's interest in gardening corresponded to where she was in her lifecycle. Four or five years ago, she moved from New York City to Los Angeles, bought a home, and had a baby. Whether it was for skincare, baby care, or home care, she was using products that were healthy for the planet. But she couldn't find organic, environmentally safe gardening products. There was a void in the market.
"It was shocking to see that I could transform my skincare, baby care, and even clothes washing [using environmentally safe products], but not garden care," sighed Dawson. "Garden and [plant] care products were about quick growth regardless of whether it degraded the soil and killed beneficial insects." Further complicating the picture was that some products labeled "natural ingredients" are harmful to the environment. "There is a lot of 'green washing' in the industry."
Continue reading: nhttps://www.forbes.com/sites/geristengel/2022/05/25/how-a-female-tech-founder-leveraged-her-skills-in-the-organic-biological-garden-market/?sh=2aee93651aab
Through her capital and deal flow pipeline for early-stage female tech founders, Vinetta Project, Vanessa Dawson started working with consumer packaged goods (CPG) corporations like P&G. Because smaller CPG brands are often better able to address millennial and generation Z consumer demands, established companies are accelerating investment in emerging brands.
Farmers and researchers have been developing sustainable ingredients in pesticides, herbicides, and fertilizers. Dawson saw using sustainable ingredients as an opportunity and launched Arber on Earth Day 2021.
Dawson's interest in gardening corresponded to where she was in her lifecycle. Four or five years ago, she moved from New York City to Los Angeles, bought a home, and had a baby. Whether it was for skincare, baby care, or home care, she was using products that were healthy for the planet. But she couldn't find organic, environmentally safe gardening products. There was a void in the market.
"It was shocking to see that I could transform my skincare, baby care, and even clothes washing [using environmentally safe products], but not garden care," sighed Dawson. "Garden and [plant] care products were about quick growth regardless of whether it degraded the soil and killed beneficial insects." Further complicating the picture was that some products labeled "natural ingredients" are harmful to the environment. "There is a lot of 'green washing' in the industry."
Continue reading: nhttps://www.forbes.com/sites/geristengel/2022/05/25/how-a-female-tech-founder-leveraged-her-skills-in-the-organic-biological-garden-market/?sh=2aee93651aab
