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All Hands Needed: Creating Opportunities For Women In Male-Dominated Fields

  • 1 mth ago

A healthy company requires three key ingredients: a deep understanding of its customers and their needs, a versatile team and strong leadership to guide the way.

As our society continues to reflect and shed the biases that have kept certain groups of people in the margins, our definition of strong leadership is evolving. The ethos of doing business is shifting, as many consumers and leaders are investing in a more diverse and equitable society.

Traditionally, masculine qualities like stoicism were once considered the pinnacle of business prowess. However, soft skills like communication, empathy and emotional intelligence—those that women have a natural inclination toward, yet have historically been written off—are being recognized for their value in business.

As a woman who has navigated a male-dominated field for over 20 years, there's a clear need for more meaningful inclusion and representation.

A growing number of women are choosing entrepreneurship—but it’s not an easy road. For those working in fields that have historically been (and still are) male-dominated, the typical challenges of entrepreneurship are complicated by obstacles: the conscious and unconscious biases of men who are established in these industries, and lack of access to female mentorship.

Though daunting, it hasn’t stopped women from persevering. Women-owned businesses, and, more specifically, businesses owned by women of color, are growing, but still face the most difficulties when it comes to accessing capital and peer support. In 2020, women received just 2.3% of venture capital funding.

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