Brianna White

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Jul 30, 2019
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Artificial intelligence has been talked about for years, but is it really close to taking over the world? Could you rely on it to manage your business?
“Maybe you’re using artificial intelligence without knowing that,” said Iva Ignjatovic. “AI is pretty much everywhere. Even search engines predict the full search item.”
Ignjatovic looks at AI through the eyes of a marketing, strategy, leadership and business consultant. She, along with marketer Ivana Taylor, wonders what type of business would you start if you could only use artificial intelligence.
Taylor owns DIYMarketers, a company “committed to helping small business owners get out of overwhelm.” Increasingly, the prospect of AI’s creeping into the marketplace gives entrepreneurs a sense of overwhelming nervousness.
Ignjatovic and Taylor take a different approach. If not welcoming robot overlords, they suggest owners run their business like it’s 2099, asking how artificial intelligence makes their business better.
“AI can help me become much more productive — arranging calendars, setting meetings and actually completing tasks like an assistant,” Taylor said.
“I’ve definitely become a faster writer, thanks to AI,” she said. “It really helps bust through the writer’s block. I end up changing almost everything, but I can move faster if I see stuff that’s written.”
According to Forbes, only 29 percent of small and medium-sized businesses — those under 1,000 employees — said they have adopted artificial intelligence technology.
“Almost 80 years in the future, I want to be able to connect with AI somehow,” Ignjatovic said. “Make data input faster and easier. AI should be able to do the work for me without making mistakes while I sleep.”
Better for Competition
Both Taylor and Ignjatovic contend artificial intelligence will make it easier for small businesses to compete.
“Artificial intelligence will free up owners to focus on strategy,” Taylor said.
On the finance side, AI already helps employers and employees alike be smart with money.
“Unless AI is accessible — for real, easy to use and implemented — it will be used mainly by large companies,” Ignjatovic said. “That would make things more difficult for small businesses.”
Continue reading: https://medium.datadriveninvestor.com/artificial-intelligence-is-growing-but-what-do-you-really-know-9e60ddd54852
 

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