AMC will soon let moviegoers pay for tickets in bitcoin
AMC is jumping on the crypto bandwagon.
In an earnings call Monday, the theater chain announced that it would start rolling out technology to let moviegoers in the United States pay for their tickets and snacks in bitcoin by the end of the year.
"I've had to learn more in the past six months about blockchain and cryptocurrency than I learned about it in the entire decade before that," said CEO Adam Aron.
He added that the company was also "exploring how else AMC can participate in this new burgeoning cryptocurrency universe, and we're quite intrigued by potentially lucrative business [opportunities]."
For now, the move would allow customers to buy tickets and concessions online using bitcoin for all of AMC's US theaters. Aron said that "since we had to do the IT programming to accept bitcoin anyway, we are simultaneously writing the code right now to accept Apple Pay and Google Pay for online purchases at our US theaters also."
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