3 WAYS B2B MARKETERS CAN STREAMLINE THEIR METHODS
The word that I’ve heard frequently when talking to B2B marketers lately is growth. When given constraints, the best marketers find ways to persevere and even grow. If not in topline revenue, then in aspects of their long-term digital transformation strategy, in their flexibility and agility, and in their ability to connect with customers more effectively.
Many marketers are feeling like they are moving into the new year with a fresh perspective, new capabilities, and a stronger team. Yet, at the same time, we’re all a bit overworked and suffering from more than a little tunnel vision from the amount we’ve all had to focus on keeping everything going in the near term. After a long hard slog through 2020, it’s important to take a breath and look ahead. It’s time to assess what learnings can be applied to the “next normal” in 2021, and how.
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