How do companies fully take advantage of AI’s magic when it comes to marketing efforts? Although this is traditionally in the domain of marketers themselves, CEOs also need to have a basic understanding of how to use AI in this realm. Here’s a high-level overview for the C-suite on what this budding technology can do for digital marketing — and why companies who aren’t using it will get left behind.
The role of a CEO is multifaceted. All at once, an effective CEO must be strategic, financially savvy, communicative, and innovative in order to set and realize the long-term goals of their organization. Yet up until very recently, many CEOs lacked a true understanding of the benefits of artificial intelligence in business. That being said, if the COVID-19 pandemic taught us any business lesson, it’s that you need to be prepared to bob and weave at any moment.
AI offers your organization the agility you need to adapt to market trends as quickly as possible. Without it, companies will fall behind and lose their competitive edge. Perhaps that’s why a recent Appen survey discovered that 71% of executives are now directly engaging in AI initiatives compared to just 39% in 2019. That’s a pretty significant jump.
Clearly, more CEOs are waking up to the fact that they need to possess a basic understanding of how AI is used in marketing if they want their companies to establish and maintain a competitive edge in the future.
Continue reading: https://ceoworld.biz/2021/11/23/the-ceos-primer-on-how-to-use-ai-in-digital-marketing/
The role of a CEO is multifaceted. All at once, an effective CEO must be strategic, financially savvy, communicative, and innovative in order to set and realize the long-term goals of their organization. Yet up until very recently, many CEOs lacked a true understanding of the benefits of artificial intelligence in business. That being said, if the COVID-19 pandemic taught us any business lesson, it’s that you need to be prepared to bob and weave at any moment.
AI offers your organization the agility you need to adapt to market trends as quickly as possible. Without it, companies will fall behind and lose their competitive edge. Perhaps that’s why a recent Appen survey discovered that 71% of executives are now directly engaging in AI initiatives compared to just 39% in 2019. That’s a pretty significant jump.
Clearly, more CEOs are waking up to the fact that they need to possess a basic understanding of how AI is used in marketing if they want their companies to establish and maintain a competitive edge in the future.
Continue reading: https://ceoworld.biz/2021/11/23/the-ceos-primer-on-how-to-use-ai-in-digital-marketing/
