Brianna White

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Jul 30, 2019
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What is Artificial Intelligence (AI)?

AI is a tool that can be used to help organizations accomplish certain tasks more efficiently. For example, AI might be used to automatically fill out forms or answer customer service inquiries.
AI systems are often designed to mimic human behavior, and they can be difficult to distinguish from humans themselves. This is especially true for chatbots, which are computer programs that mimic the conversation style of a human. In some cases, it can be very difficult to tell the difference between a chatbot and a real person.
AI refers to general human intelligence exhibited by machines or software systems with varying degrees of autonomy in performing tasks requiring intelligence such as visual perception, speech recognition, decision-making, and translation between languages without relying on prior programming or external data sources. In other words, AI systems are able to learn on their own and carry out complex tasks without needing specific instructions from humans.
There are many different types of AI, including deep learning, neural networks, and bot-based systems. Each of these types of AI works differently, but they all have one thing in common: the ability to learn and evolve over time.
How does AI is transforming digital marketing scenarios?
1 – Marketing that is specifically targeted
AI is changing how digital marketing works. In the past, marketers would purchase a list of email addresses or use cookies to track web activity in order to create targeted ads. However, this process was often inaccurate and led to irrelevant advertisements being shown to customers. With the help of AI, marketers can now target individuals with greater precision by analyzing data such as purchase history, location information, and social media activity.
Continue reading: https://techbullion.com/how-ai-is-changing-the-future-of-digital-marketing/
 

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