5 Things You Should Know About Public Relations for Blockchain Projects
The massive rise of blockchain technology has given rise to multiple industries that have the tech at the core of their operating principles, including blockchain PR. This area of communication is nothing but interesting and challenging.
First and foremost, a definition of terms should be in order. A blockchain is a growing list of records, called blocks, that are linked together using cryptography. Each block contains a cryptographic hash of the previous block, a timestamp and transaction data. Blockchain doesn’t equal crypto, but a lot of crypto-projects use blockchain sometimes, even if it is not necessary.
Sometimes blockchain projects can not have any cryptocurrency involved and be utilized without any transactions, for example, the secure sharing of medical data or supply chain and logistics monitoring.
I came into crypto PR accidentally in 2017. I was a tech journalist for a decade, and during the ICO boom of 2017, I found myself barraged by requests for PR for blockchain projects. It was all so new to me. Back then, I didn’t know the rules of this crazy new world. In fact, nobody did. Journalists scrambled in confusion because the word “blockchain” was entirely new at the time.
The mysterious world intrigued us even more since apparently, just the word “blockchain” itself would add market value to a certain project for some reason. For instance, a regular developer’s salary could be $120,000 per year, but a blockchain developer’s salary would amount to $250,000 per year.
This rule would eventually bleed into PR. Everybody would double their prices, but very few knew what to do. By now, I have some accumulated knowledge about how it works, and I will now share it in the list below. Here are five things you should know before you start delving into blockchain PR.
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