Managing, Motivating and Maximizing Your Partner Base: CAM Training Part 2
What does an ideal channel partner look like? It’s a question that tech vendors ask themselves every day. The answer of course is that there is no right answer—and that’s OK. Solution providers, MSPs, integrators, influencers, and any other variation of partner, can all bring value to an organization if you know how to manage, motivate, and maximize your relationships.
To help tech vendors better understand the dynamics of a strong partner base, CompTIA has developed a series of training programs, Channel Management (CAM) Training 101 for beginners, and CAM Training 201 for more advanced companies. These certificate programs are available for free to all CompTIA corporate members, but they’re also available to non-members for a fee as well. In Part 1 of this blog, we examined how to identify and develop channel partners. Here, we’ll look at next steps and setting your partner business up for further success.
One Size Doesn’t Fit All
There are three key ways that tech vendors can help grow their partner business: expanding your number of partners, improving your own channel team’s productivity, and your partners’ productivity, said Chris Phillips, senior director of CompTIA’s Industry Advisory Councils and a frequent CAM Training lecturer.