Brianna White

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Jul 30, 2019
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AI-based marketing enables brands to personalize the customer experience while providing real-time decisioning based on the actionable insights that are obtained through the analysis of massive amounts of historical and current customer data. In fact, according to a report from IBM, 50% of brands that were surveyed are already using AI to quickly access insights, automate campaigns and processes, and they are eager to embed it directly into customer touchpoints.
Additionally, the report revealed that executives indicated that they are very interested in AI-enhanced CX, with 70% believing their industry is ready to adopt AI/CX, and 75% predicting that AI will play an important role in the future of their brands. Not surprisingly, 57% stated that responding to customer expectations for more personalized experiences is their number one reason for adopting AI.
What Is AI-Based Marketing?
AI-based marketing uses artificial intelligence to make automated decisions that are based on data collection, data analysis, along with observations of economic trends that may impact marketing campaigns. By collecting customer data from across all of a brand’s channels, analyzing it, and using machine learning to continually improve, AI is able to use predictive analysis to determine the next best action to present to customers, in real time. These actions may be a targeted email with personalized product recommendations, the presentation of a web page where a customer is shown products that the customer is likely to be interested in based on past purchases and browsing history, a chat conversation that includes shipping information for a product the customer has purchased, or other personalized interactions.
Continue reading: https://www.cmswire.com/customer-experience/how-ai-based-marketing-can-improve-customer-retention/
 

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