8 Essential Elements to Enhance Your MSP Marketing Program
Thanks to the rise in hybrid workplaces, managed service providers have become a familiar and even essential part of most business operations—nearly half of small- and medium-size businesses (SMBs) currently use a managed IT services provider (MSP) and another 35% are considering it, according to CompTIA's 2021 SMB Tracker. And it’s easy to see why. It’s estimated that leveraging managed services can help reduce IT costs by up to 45% and increase operational efficiency by up to 65%.
But as end-user demand for managed services increase, the service provider space has crowded and competition is stiff. MSPs looking to differentiate themselves are focused on starting or optimizing marketing programs that can help them generate and convert leads. Here are some easy tips for creating or optimizing your MSP marketing program to drive leads and land larger accounts.
1. It Starts with Digital Marketing
Your digital presence encompasses a wide variety of things, from your website to social to search results. Because most buyers spend a lot of time online, you want to meet them where they are with a strong digital presence that makes it easy for them to learn about your company and services.
- Contact Us: The first thing you should to do is make sure your company contact information is online. Even if you don’t currently have a website (more on that below), you need to provide a way for people to find you online and reach you. For example, you can go on Google or Bing and claim your business profile page that includes your contact details, services, and other information about your company.
- Paid Search: If you have the budget, you can increase your digital presence with paid ads that will put your business at the top of specific search results. These things don’t take a lot of time or effort, but they can have a big impact. Best of all, there are many things MSPs can do for free—websites, social profiles, etc.—that don’t take a ton of marketing know-how.
2. Websites and Landing Pages Are Essential
About 90% of B2B buyers research up to seven sites before making a purchase decision, so the content of your website is critical to catching and keeping attention. Your website is basically your online storefront, and it’s important you have a presence there to showcase not only your company, but what you offer for solutions.