Brianna White

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Jul 30, 2019
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Today's world of work is moving fast, and the most successful leaders have a laser focus on the future, one in which change is constant and inevitable. And as technology and automation continue to transform the way we work, that future is nearer than ever before.
In a time when the pace of change is accelerating, the presence of creative excellence for businesses is crucial for success. However, it is easier said than done. Creative excellence with humans alone has its setbacks, preventing it from reaching its full potential.
That's where artificial intelligence comes in. AI is an extraordinary force for creative excellence. The power of AI to improve creativity is just beginning to be tapped. It can help artists and designers create on a previously unimaginable scale and transform how we interact with creative content. AI can also make creative workflows more efficient and effective by removing menial tasks from the creative process, uncovering new insights about what people want to see and using data to make content more compelling for audiences.
A new frontier of creative possibility lies at the crossroads of creativity and technology. It's an exciting time to be creative — the doors to innovation are open, and those with bold visions stand to gain the most.
The tools that have facilitated our determination to be in control of everything are now helping us break out of our molds and explore uncharted territory, leading us to all sorts of possibilities that we would never have stumbled upon on our own.
We can now use AI in tandem with human intelligence to create works that defy conventional categorization and redefine what it means to be creative in today's world. Here's how to cultivate a culture of creative excellence with AI for your business.
1. Transform creative workflows with intelligent technologies
Artificial intelligence (AI) enables a new era of creative excellence that will transform creative workflows, unleash new value and create new competitive advantages. By providing deep insights into customer desires and needs, AI can help companies rapidly prototype and test concepts to identify which ones most resonate with consumers. It can also aid in executing campaigns and measuring the results, enabling continuous optimization against marketing objectives.
The cognitive tools that make up artificial intelligence can transform creative workflows. Cognitive technologies can amplify human creativity by enabling creative professionals — such as designers, writers and filmmakers — to spend less time on repetitive processes or tasks that require rote memory and instead focus on higher-value, more imaginative work.
Continue reading: https://www.entrepreneur.com/article/426406
 

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