The Growing Role Of AI In Content Moderation
Social media is experiencing significant growth each year, supported by the rapid advancement of digital technologies. According to the findings of 2022 Hootsuite research, 4.62 billion users around the world are active on social media, which is about a 10% increase over the last year. As social media continues to evolve, the number of users who create, share and exchange content online is also rising.
This has resulted in a huge surge of user-generated content as a new way of publishing information, engaging in online communities and discussions and participating in social networking. According to study results from Polaris Market Research, the global user-generated content platform market was worth over $3 billion in 2020, with projections to grow at a CAGR of 27.1%, reaching more than $20 billion by 2028.
Challenges Of Content Moderation
The ongoing increase in user-generated content makes it difficult for human moderators to deal with big volumes of information. The challenge to manually check for online content becomes even more immense for moderators as social media changes the expectations of users, who might be more demanding and less tolerant toward online content sharing rules and guidelines. Furthermore, the risk of constantly exposing human moderators to distressing content can make manual moderation significantly unpleasant. This is where AI-powered content moderation comes in.