14 Ways To Leverage AI To Better Connect With Customers
Artificial intelligence has been a hot topic of conversation among agency leaders for some time now, and mass adoption of AI as a valuable marketing tool is already well underway. While brands come up with innovative ways to use AI to meet their strategic business, marketing and sales goals every year, they also learn a lot through trial and error in the process.
In 2022, marketers will no doubt find more unique ways to incorporate AI into their operations to enhance campaigns while boosting the effectiveness of data analysis and the accuracy of reporting. Here, 14 members of Forbes Agency Council share smart ways for marketers to leverage AI this year to better connect with customers.
1. Teach Computers To Respond As Team Members Would
AI provides the conduit through which we expedite our deliverables in a personalized way via chatbots, customer service communication and email. The precaution we need to take as marketers is to ensure that the type of communication, delivery mechanism and message is on point. We must teach the computer to act and respond as if it were a member of our team. - Korena Keys, KeyMedia Solutions