Brianna White

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Jul 30, 2019
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Nearly one-quarter of adults in the U.S. are unbanked (they do not have a checking, savings, or money market account) or underbanked (they have a bank account but also use an alternative financial service product), according to the Federal Reserve. That's nearly 60 million people!
Sheena Allen—raised in Terry, Mississippi, started building apps in college, worked in Silicon Valley and Austin—is uniquely qualified to understand and seize the opportunity that the unbanked and underbanked represent. When others didn't see the opportunity, she stayed steadfast.
Her company, CapWay, provides bank services and financial education via a mobile app. The social content presents financial information that Millennials and Gen Z can relate to.
Allen is a role model for all those women and girls who are told, "no, you can't."
While in college at the University of Southern Mississippi, Allen built her first app. It didn't sell well, but she discovered her passion for technology. She continued to build apps, including Dublin, which, at its height, was downloaded 10 to 20 thousand times per day.
The first in her family to graduate from college, her parents still wanted Allen to have a more traditional career. But Allen was headstrong and saw something else in her future. Much to her parents' chagrin, she wanted to be a techie.
Continue reading: https://www.forbes.com/sites/geristengel/2022/02/09/black-female-founder-from-mississippi-seizes-fintech-opportunities-others-missed/?sh=310b194c1450
 

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