Charlene Brown–– promoting Black Women in Tech

“I had to make my own living and my own opportunity. But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them,” said Madam C. J. Walker.“Black women in technology are the unicorns of mythology,” says Charlene Brown, a full stack web developer, branding specialist and owner of Bklyn Custom Designs (bklyncustomdesigns.com), one of few small women-owned tech companies aimed at ensuring new and established businesses that are professionally and effectively branded. “We are incredibly rare,” says Brown, who has been in business for nearly 20 years, “but we’ve come a long way.”

Creating new opportunities in technology is an ever-present challenge for Black women. Brown is no stranger to the many challenges faced by boutique and small Black women-owned tech companies. “Our current economic times are challenging enough when it comes to finding clients who are financially poised to utilize my services,” says Brown. “It becomes more of a challenge when potential clients realize that you are not only a woman but a Black woman.” Brown does not shy away from the challenges she faces and makes every effort to reassure potential clients that she is more than qualified to handle their project. “When clients see the final product, it builds a level of trust. They value integrity. Clients then become advocates and send business my way.” Staying on top of her profession by continually learning, improving and honing her skills has created opportunities for Brown that might otherwise not be available to her. “I look at already established norms in successful businesses and utilize them as a road map to improving my business.”

Continue reading: http://amsterdamnews.com/news/2020/nov/05/charlene-brown-promoting-black-women-tech/

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