Top 11 Marketing Experts in Crypto That Will Help To Take Your Business to the Next Level
What is the difference between a good project and a successful one? Of course, it is the right marketing that allows to create a sustainable demand for the product, generate the inflow of new clients and show the competitive advantage of the company. Nowadays, not one of the cryptocurrency projects can succeed without well-thought-out and systematic marketing. We present here a list of the top 11 marketing experts that specialize in blockchain and cryptocurrencies and can turn your company into a unicorn.
Kiersten Hollars, Senior Vice President, Communications & Marketing, Ripple
Kiersten Hollars is a true professional of the craft. Before joining Ripple, she managed communications and marketing in such companies as Ancestry, Dropbox, and Stitch Fix. In 2012, Kiersten was also a partner at Andreessen Horowitz.
Starting from the beginning of the last year, Ripple is going through tough times with ongoing litigation between the company and The U.S. Securities and Exchange Commission (SEC). Despite that, you will not find negative feedback about the company in the media, but on the contrary, you will see that the community of the project supporters has grown. Much of the credit goes to the marketing director who professionally manages the communications in the crisis period.
Ales Kovalevich, CEO BDC Consulting
Ales Kovalevich has been working in the projects’ development in the real sector for a period of over 11 years, and in the cryptocurrency field for a period of over 6 years. During his career, he worked with such projects as Waves, OKEx, Blockchain.com and many others. Apart from that BDC Consulting conducts cryptocurrency market research and supports crypto startups and companies at any stage of their development. The main areas of the specialization are strategic marketing, influence marketing, PR etc.
Garlam Won, ICONIZ
Garlam Won, the director of product development at ICONIZ, presents an outstanding example of how the right marketing and positioning helps to build not only a successful company but also a career. Won could not find a job for a long time but upon changing the strategy of his positioning he landed a job in Deloitte and took on leadership of the product development department at ICONIZ. Apart from that, Won is a frequent speaker of international blockchain events, writes articles and columns in global financial media.