Brianna White

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Jul 30, 2019
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It has always been crucial for businesses to make informed decisions on how they should act and develop further. In other words, business intelligence is one of the most precious investments for companies nowadays. It helps them increase their user base, sales, customer retention and reduce unnecessary overheads. Business intelligence strongly depends on data analysis, which gets increasingly complex as businesses grow.
Thanks to the development of artificial intelligence this incredibly complex and difficult process has been automated for the most part. So, let’s see how artificial intelligence is leveraged in the casino business, as it is one of the fastest-growing industries of today.
Increase in User Engagement and Acquisition
Online casinos strongly rely on their user incentives, or bonuses and promotions in order to acquire new customers. However, they also have an incredibly diverse audience, and they need incentives that cater to all of them. Generally, you can see them offer free spins, but now we also have the best bingo bonus offers, as a lot of casual users simply play those lottery games. This is possible via AI and monitoring user behavior on the platform. Instead of solely focusing on slot games, which is something every platform does, casinos can use this data analysis to find out what other growth potentials are untapped.
Continue reading: https://www.analyticsinsight.net/how-artificial-intelligence-and-technology-are-changing-casinos/
 

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