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How To Close More Deals With Artificial Intelligence

  • 8 days ago

In these tumultuous times, many workplaces are facing both unprecedented illness in addition to what has been called, “The Great Resignation.” They simply do not have the manpower to manage sales and customer contact in the usual ways. But while this loss of human contact has hurt many smaller businesses, some of which are still using antiquated response systems like email or contact forms from their websites, mid-size to larger enterprises are investing in artificial intelligence (AI) to not only initiate customer contact, but also to qualify leads and close more deals.

This is important because it may present a solution for smaller businesses going forward, as it continues to serve the larger ones and offer best practices while doing so. These days, responsiveness is the number one determining factor between businesses that can and can’t go the distance in the midst of huge external challenges. Answering the phone or an online inquiry is just the beginning – and you’d be surprised how many smaller businesses cannot even manage to accomplish those easy steps at this moment in time, leading to some very frustrating disconnects with their potential customers.

Many smaller businesses that may not be great with technology have already attempted to build their sales funnel using tools like InfusionSoft (Keap) or Customer Relationship Management (CRM) software. However, what larger enterprises are showing us is that AI presents a 24/7 method of streamlining your responsiveness to your customer base, as well as qualifying and refining those customers who are most likely to buy from you – and that can be a tremendous timesaver when it comes to determining which leads are worthy of further response.

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