Brianna White

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Staff member
Jul 30, 2019
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I was waking up every day at 6:00 am during my holidays. It was just the right time to ride my bike to some beautiful small beaches in the cozy coast of Alicante and experience a stunning sunrise. I was completely alone, and I could fly my drone to capture some beautiful vertical shots of the coast line, where blue and orange merge with each other.
I could not explain the reason behind my proactive daily exercise of “sleep deprivation”. Why I would sacrifice resting in the bed for such a physically exhausting experience?
While talking about it with a great mentor and friend, he answered to me straight forward: “you do it because that is your nature, you always love to see the world from a different angle and then spread the word about what you have observed”.
 
Ups, I never thought about my passion for aerial photography in such way, but moreover, I had never reflected before on that to be the reason and the fundamental link between the main areas of expertise during my professional career: MarketingStrategic PlanningInnovation, and Customer Experience.
But my mentor had no doubt: that was the backbone of what I have been doing along the years: observingempathizingmodelling and taking action. And everything started with a sense for deep observation, whether it was analyzing a market, a technology, a customer or a competitor.
Continue reading: https://www.linkedin.com/pulse/how-flying-drones-boost-your-curious-mind-alberto-terol-conthe/?trk=articles_directory
 

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