Artificial intelligence (AI) in marketing has been in heavy use for some time. But the sophistication of the systems has steadily improved — and promises to make a giant leap in the immediate future.
Images of the Spielberg-Cruise movie “Minority Report” come to mind. As the lead character walks through the mall, AI bots recognize him, greet him by name, and suggest products in real-time specific to his profile — all based on a retinal scan taken an instant before. It takes AI to be able to respond intelligently at that pace.
The technology is not quite there yet. But retailers and related startups and IT firms are pouring billions into this area to enhance results and increase responsiveness.
AI Marketing Use Cases
Images of the Spielberg-Cruise movie “Minority Report” come to mind. As the lead character walks through the mall, AI bots recognize him, greet him by name, and suggest products in real-time specific to his profile — all based on a retinal scan taken an instant before. It takes AI to be able to respond intelligently at that pace.
The technology is not quite there yet. But retailers and related startups and IT firms are pouring billions into this area to enhance results and increase responsiveness.
AI Marketing Use Cases
- In direct marketing to sift through mountains of data and provide product recommendations
- To analyze online behavior against customer databases and other material to determine which kind of ads to serve someone and on what channels
- In social media, to provide a sentiment analysis of how well or poorly an organization is regarded in general as well as in specific areas or with regard to a current issue.
- In supply chain organization to ensure the company can supply the right amount of product to satisfy predicted demand or respond to a sudden surge or decline in demand.
- To analyze suppliers to determine their capabilities, any risk associated with them, and any adjustments that need to be made in the supply chain
