Brianna White

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Fantico, a digital platform that is a part of Vistas Media Capital is set to launch its own metaverse - called VistaVerse - at the Cannes Film Festival.
Kamal Haasan’s new movie, Vikram, is the vehicle being used to launch the digital sphere. The process will begin through non-fungible tokens (NFTs) of elements in and around the film, a utility-based NFT that will reportedly have many benefits.
“We are very excited to announce the launch of Vikram NFTs in VistaVerse, which is the first such utility-based NFTs with multiple benefits to the owner. We believe VistaVerse to be the first real and tangible metaverse in India, backed by 350 creative enthusiasts across seven businesses owned by Vistas Media Capital,” says Abhayanand Singh, Group CEO of Vistas Media Capital.
VistaVerse at present has several partnerships in place with production houses, celebrities, gaming firms, musicians and brands to bolster the backbone of its new Metaverse.
In a statement, the company said about the potential of the platform: “We will offer many more utilities to the buyers, such as access to unique artwork of characters, digital avatars, props, posters, mystery boxes, film memorabilia, fan interaction moments, private screenings, access to by−invite-only, to even a travelling VistaDome party, along with a choice to convert some of the NFTs to actual underlying tangible assets.”
Continue reading: https://www.forbes.com/sites/joshwilson/2022/05/03/web-3-utilized-in-new-ways-in-the-film-and-fitness-sector/?sh=16455db115fe
 

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