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8 Reasons Using AI Will Improve Your Content Creation Process

  • 2 wk ago

It's Monday morning and you've just begun your work week. You have your coffee and sit at your computer ready to take on the day— and then it hits you — you have two blog deadlines to be submitted by the end of the day. Right before the panic hits its peak, you remember you have an AI-powered copywriting assistant. If this sounds like you, it's time to leap into 2022 and explore the remarkable world of AI copywriters. If you're not already using one, here are eight reasons why you should start right now.

What's an AI-powered copywriter? AI copywriting is the process of content generation through machine-learning software. This is done by training an algorithm to search through millions of web pages for patterns, and then using that knowledge to craft new content on a set topic. Using the latest in natural language processing, artificial intelligence is now able to mimic and understand complex human emotions.

1. Save time

Copywriter tools can give you a ton of material to work with in seconds allowing you to skip over your tedious research and outline development. You can take the best parts of what the AI writes and combine it with your own creativity to piece together your content in half of the time. Manage your time better while not budging on quality.

2. Improve ROI

A well-executed blog strategy and call to action can drive high volumes of targeted traffic to your website. Strategic on-page content will keep people engaged with your site and encourage them to sign up for your email list. Educational email content will keep them interacting with your brand until they are ready to purchase. What do all of these things have in common? Top notch copy. Oh — and a lot of time and effort when performed manually.

While a solid content strategy can yield remarkable results, it is a laborious task that can be resource intensive. Implementing AI as a tool in your copywriting process can streamline your content strategy and optimize efficiency improving your overall ROI.

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