Kick-Start Growth Through Better Digital Communications - Lead Conversion Ideas from 6 Top Marketing Agency Experts
We published this collaborative article after extensive discussions with marketing agencies who have been laser-focused on the best lead-converting tactics amidst a time of exceptionally slow buyer growth thanks to COVID-19. The result was a lot of data, that we carefully distilled into a short article of quick hits and action items to put into practice right away.
- Explore new ways of presenting yourself
- Embrace automation
- Don't sleep on an answering service
For example, take the role of video in lead conversion from a website:
As Robert Weiss, President of Multivision Digital, highlights. “Having the right video on a page provides information, quickly,” he notes. “Video converts more visitors into leads because then they will have more information and confidence that you have what they are looking for.”
“An astonishing 89% of B2B researchers use the internet during the buying process." — Robert Weiss, President, Multivision Digital
Using a combination of product videos and FAQs, businesses can convert leads by presenting content in a way that’s clear and conveys confidence in the provider. And introducing yourself to a potential client through a video helps build their trust in you.
There's much more in the full article, which you can read here: How to Convert More Leads from Calls and Chats — 3 Tips from Marketing Experts