3 ways blockchain is already disrupting digital advertising
- The transparent nature of blockchain data allows companies and customers alike to feel more secure
- Solutions by blockchain are fast becoming mainstream in marketing as it helps to eradicate advertising fraud
- While AI and analytics have benefited businesses more than consumers, blockchain may level the playing field by giving the power of data back to consumers themselves
The marketing industry has changed a lot since the dawn of the internet. Today, most aspects of digital marketing are associated with artificial intelligence and analytics but the way blockchain technology would disrupt the industry is expected to be the most revolutionary of all as the landscape becomes more competitive with time.
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