5 Tips for Stepping up Your Social Media Game
With the rise of remote working and permanence of online events, your social media presence and how you use social media for business has never been more important. It’s conceivable you will work with people you never meet, and their perception of you and your business is constructed using your social media profiles. Here are five simple steps you can take today to put social media to work for you.
Clean Up Your Profiles
Take the time to audit your social media presence. Double check your titles. Make sure your headshot is current and represents you in a way that is congruent with your brand. Clearly outline what problems your business solves for clients in your biography on Twitter or in your description on LinkedIn. Take up all the real estate available on your profiles pages by adding a profile banner, and make sure to include key search terms for your vertical. On Twitter, you can pin important tweets to your profile, whether they’re videos, interviews or customer testimonials.
Schedule Your Social Media Time
If you're using social media for business and professional purposes, setting aside dedicated time to update your accounts is an important meeting to schedule. At a minimum, take 15 minutes once a week and check your notifications on LinkedIn. Scan your news feed and like at least five posts in your network. Comment on at least one with a congratulatory message, a thought or additional point. Share a piece of content or a note with your followers. If you need inspiration of what to share, check out the CompTIA Company page for new blog posts and tech industry research.
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