Artificial intelligence (AI) has revolutionized many industries, and marketing is one of the most compelling examples. AI has breathed new life into marketing by providing deeper insights into customer behavior, allowing marketers to build loyalty through improved user experience and tailored communications.
Better Results, Less Time
Data drives marketing. But the typical marketing technology stack makes it challenging for brands to leverage data properly. Years of add-on technology investments have left customer data in silos, scattered across the organization. Marketers spend hours sifting through data from various sources and then figuring out how to act on it quickly.
AI breaks down data silos, creating a more holistic view of the target customer. As a result, it can increase campaign results significantly. AI can analyze factors like peak engagement times, customer channel preferences and past behaviors. Once marketers launch a personalized campaign, real-time A/B or multivariate testing powered by AI can pinpoint the top-performing content and update it automatically to boost engagement instantly.
It sounds too good to be true, but it’s already happening today. In addition to better campaign performance and increased sales, AI saves the marketing team countless hours of analysis, testing, reporting and implementation. Many people begin careers in marketing hoping to exercise their creativity and develop exciting, successful campaigns for clients. Yet a recent study by media and marketing company PHD found that 88% of marketers spend most of their time on reporting tasks and just 18% of their time thinking creatively. With AI, we ask, what if the opposite were true? What could you achieve then?
Continue reading: https://www.forbes.com/sites/forbesbusinesscouncil/2021/12/17/five-ways-ai-improves-brand-marketing-roi/?sh=6a6196794132
Better Results, Less Time
Data drives marketing. But the typical marketing technology stack makes it challenging for brands to leverage data properly. Years of add-on technology investments have left customer data in silos, scattered across the organization. Marketers spend hours sifting through data from various sources and then figuring out how to act on it quickly.
AI breaks down data silos, creating a more holistic view of the target customer. As a result, it can increase campaign results significantly. AI can analyze factors like peak engagement times, customer channel preferences and past behaviors. Once marketers launch a personalized campaign, real-time A/B or multivariate testing powered by AI can pinpoint the top-performing content and update it automatically to boost engagement instantly.
It sounds too good to be true, but it’s already happening today. In addition to better campaign performance and increased sales, AI saves the marketing team countless hours of analysis, testing, reporting and implementation. Many people begin careers in marketing hoping to exercise their creativity and develop exciting, successful campaigns for clients. Yet a recent study by media and marketing company PHD found that 88% of marketers spend most of their time on reporting tasks and just 18% of their time thinking creatively. With AI, we ask, what if the opposite were true? What could you achieve then?
Continue reading: https://www.forbes.com/sites/forbesbusinesscouncil/2021/12/17/five-ways-ai-improves-brand-marketing-roi/?sh=6a6196794132
