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The 100 Best Channel Podcasts Of 2021

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption.

The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower. Responding to this initial success, leading social media companies such as Facebook, Twitter, Reddit, LinkedIn, Discord, and Spotify have similar features in the works. Today, Clubhouse will be partnering with the NFL to add real-time analysis and color commentary to the annual draft.

According to Podcast Insights, there are now over 2,000,000 podcast shows (up 2.5x in two years) with over 48 million episodes. Well over half the population has consumed podcasts, with 37% tuning in on a monthly basis. Much of the growth is attributed to smartphones and better podcast apps, driving almost two-thirds of all minutes consumed.

Podcasts are also truly global, with countries such as South Korea, Spain, Sweden, and Australia posting larger adoption than the United States. It is also interesting that 80% of listeners tune in for most (or all) of every episode — very little skipping around.

Continue reading: https://go.forrester.com/blogs/the-100-best-channel-podcasts-of-2021/

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