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The Easiest Ways to Use AI in E-Commerce

  • 2 mths ago

Artificial intelligence (AI) can help e-commerce brands and retailers deliver valuable customer experiences across online channels. Implementing AI may seem like a daunting task due to its underlying complexity and various applications, yet nothing could be further from the truth.

With the proliferation and increasing adoption of AI across the retail industry, there are now several approaches to gain from its advantages. This article highlights two easy ways to implement AI in e-commerce.

Why AI is Significant for Online Businesses

More and more enterprises are implementing AI as its benefits are difficult to pass on. According to Accenture, AI can boost profitability by an average of 38 percent across 16 industries, including retail, by 2035. To achieve that, however, AI must be directed to efforts that can guarantee success in e-commerce.

Today, a key differentiator for brands is personalization. It’s also one of customers’ top expectations from the online shopping experience. McKinsey reported that 71 percent of customers expect brands to deliver personalized interactions, and 76 percent become frustrated when that’s not met.

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