Brianna White

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Jul 30, 2019
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AI changes how we conduct business in addition to boosting human productivity
Artificial intelligence (AI) has become more common for a while. It changes how we conduct business in addition to boosting human productivity. In fact, according to 86% of CEOs, AI will be widely used in offices by 2021. It’s essential in never-before-seen ways, from predicting customer behavior to reducing data entry.
This shouldn’t be surprising, given that AI enables far faster and more accurate decision-making than before.
Here’s why AI is important
1. AI in Sales
The proportion of humans to machines in sales is being re-evaluated by seasoned salespeople and sales organizations. Automation AI is already impacting sales and will do so going forward. According to a study published in the Harvard Business Review, utilizing AI in sales can boost leads by more than 50%, shorten call durations by 60–70%, and lower costs by 40–60%. These numbers make it crystal clear that company owners wishing to boost their bottom line should look into artificial intelligence.
2. AI in Marketing
AI-based intelligent technology solutions are being fast adopted by many enterprises and marketing groups to increase operational effectiveness while improving customer experience. Marketers can acquire a deeper understanding of their target demographic with AI. The acquired data can subsequently be utilized to increase conversions while also reducing the workload of the marketing team.
Continue reading: https://www.analyticsinsight.net/why-do-companies-need-ai/
 

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