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How Blockchain and Web3 are Changing Internet Marketing

  • 2 mths ago

Web3 and the technologies behind it have revolutionized almost every industry. Marketing, in this sense, is no exception.

In the near future, marketers will have a whole range of new opportunities in the field of attracting and retaining the loyalty of customers. And also one of the innovations is web3 advertising This will become a new stage in any business.

Advertisers are already forced to change their strategies due to privacy requirements and ad blockers. Consumers want to control their online experience and not be trapped or constantly surrounded by ads. As marketers and entrepreneurs see that the effectiveness of traditional advertising is declining, they have to look for ways to monetize projects and sites.

How Is Web3 Different from Web2?

The Web 2.0 world is quite the opposite; it is centralized and heavily guarded. A handful of organizations have accumulated a lot of resources: they extract, collect and store data about each user on their platform and then use this data to increase their wealth.

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