Follow These 6 Steps to Solve Problems with AI
Artificial intelligence is a hot topic right now, and rightfully so, since it’s revolutionizing many aspects of business. Firms are scrambling to understand how they can take advantage of AI to solve business problems of every type, especially in marketing. However, traditional business process models leave firms ill-prepared to integrate AI projects into their marketing units.
In a recent paper, North Carolina State University’s Business Analytics Initiative, which I direct, proposed a business process model for implementing AI marketing projects. We divided the process into six phases: