Could Blockchain Technology Replace Google Adwords?
Modern businesses marketing products and services have more tools than ever at their disposal. Despite the many ways in which it’s possible to “get the word out” and reach critical mass, though, one platform continues to wield disproportionate influence: Google Adwords.
For better or worse, this centralized behemoth dictates the terms under which countless businesses reach customers online. But perhaps there’s a better way.
Despite its enormous popularity, the world’s biggest seller of online ads isn’t exactly universally loved. In fact, complaints from advertising execs have led to investigations into its anti-competitive and monopolistic nature.
While alternatives to Google Adwords will have their work cut out, demand for a fairer, more transparent system is rising. One alternative might be a blockchain-based advertising platform, one purpose-built to tackle Adwords inefficiencies.
The Trouble with Google Adwords
Everyone knows Google. But only businesses – and to a lesser extent customers – have a sound working knowledge of Google Adwords.