Brianna White

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Jul 30, 2019
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Gamification is no longer just for kids. As democratization of modern finance enters its second and tertiary phases, the fintech revolution continues to adopt many of the techniques and designs popularized by video games to address the challenges of usability and access.  This phenomenon is accelerating since the advent of the COVID-19 pandemic, as the number of younger investors has grown exponentially.
Amid unprecedented unemployment rates, the U.S. stock market has become one of the most reliable sources of wealth with annual returns around 10 percent over the past century, according to Forbes. In fact, fintech gamification has become a nearly $200 billion global industry with about 3 billion consumers across all demographics. It’s burgeoning rapidly; it’s surpassing the entire film industry’s market size.
Making it more intuitive and fun, gamifying investing simplifies the process of selecting investments. It is more than just a dopamine booster; it makes investing more accessible to a new generation of investors who are just getting started.
Gamifying investing is so much more than simply introducing leaderboards and badges. When we think about gamification, we focus on how to borrow from concepts and techniques, which drive game design. You don’t need a tutorial to explore the level of that video game you are playing because you already intuitively know what to do. Imagine if you could apply that same logic and experience when you try to invest using your favorite mobile app? That is true gamification of investing.
Continue reading: https://news.crunchbase.com/news/ai-gamification-wealth-young-investors-stock-market/
 

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